Role Based Pricing & Wholesale Prices

Role Based Pricing & Wholesale Prices sets prices and quantity prices per user role or customer, on each product or with store-wide rules. The right price shows on product pages, in product lists and blocks, in the Store API, and in the cart and checkout.

Requirements

• WordPress 6.8 or newer
• WooCommerce 10.0 or newer
• PHP 7.4 or newer
• Works with classic and block themes, the Cart and Checkout blocks, and High-Performance Order Storage.

Installation

1. Download role-based-pricing-wholesale.zip from My account > Downloads.
2. In WordPress, go to Plugins > Add New Plugin > Upload Plugin, choose the zip file and click Install Now.
3. Click Activate. Role prices are set in each product’s General tab. Rules, the price list and the settings are under WooCommerce > Settings > Role pricing.

Quick start: a trade price for wholesale customers

1. Go to WooCommerce > Settings > Role pricing. With no rules yet, you see examples based on your store.
2. Click the trade prices example. The rule opens: 30% off the regular price on everything, for your wholesale role.
3. Change the amount, the role or the products if you like, and click Save changes.
4. On the storefront, choose View prices as in the toolbar and pick the role to see what it pays.

Prices on a product

Open a product’s General tab, or a variation, and click Add role price under Prices by role. Choose the role and its price, and add lower prices from a quantity, such as 24 or more at $7.90. A price saved on the product comes before any rule.

Products without a regular price can still have a role price, so a range can be sold to trade accounts only. The Prices by role box on the product screen shows what each role pays and where the price comes from.

Pricing rules

Rules change prices for many products at once. Each rule chooses:

Choice	Options
Change	A percentage off, a markup, an amount off or a fixed price.
Starting from	The regular price, or the current price (the sale price while a product is on sale).
Lower prices from a quantity	Extra steps such as 5% off from 10 items. Count each product on its own, the variations of a product together, or everything the rule covers together.
Customers	Guests, user roles or chosen customers, or everyone except them.
Products	All products, categories with their subcategories, tags, brands or single products, or all products except them.
Label	Optional text after the price, such as “Trade price”.

The first rule in the list that covers the product and the customer is used. Drag rules to change the order, switch them on and off, and duplicate them.

What customers see

Customers see their own price everywhere a product appears, with the regular price crossed out if you choose. A table on the product page lists the quantity prices and follows the chosen variation and quantity.

The price list

Role pricing > Price list shows what a role pays for every product and variation, and whether a product price or a rule sets it. Click Export CSV to fill in prices in a spreadsheet, then import the file again to save them on the products.

View prices as

Shop managers can browse the store with the prices of a guest, a user role or a customer: choose View prices as in the toolbar on the storefront, or use the link on the rules screen. With Hide Products & Prices by User Role active, its View store as menu shows both.

Settings

Setting	What it does
Regular price	Show the regular price crossed out next to a lower role price.
Price label	Text after role prices, such as “Trade price”. A rule can have its own label.
Product lists	Show “From” the lowest quantity price in product lists.
Price table	Show the table of quantity prices on product pages.
Savings	Show how much customers save in the table.
Cart	Show the regular price crossed out in the classic cart and mini cart.
Remove data	Deletes all rules, role prices and settings when the plugin is deleted.

For developers

Hook	Use
rbpw_rules	The pricing rules before they are applied.
rbpw_offer	The price a customer gets for a product, with its quantity prices.
rbpw_viewer	Who is viewing the store: guest, roles and user ID.
rbpw_is_storefront_request	Whether a request is the storefront, where role prices apply.
rbpw_example_rules	The examples offered when there are no rules.
rbpw_admin_capability	The capability needed to change prices and rules.
rbpw_before_tier_table, rbpw_after_tier_table	Run around the quantity price table.

Copy public/templates/tier-table.php to yourtheme/role-based-pricing-wholesale/ to change the quantity price table.

Frequently asked questions

Which price wins when several apply?

A price saved on the product for the customer’s role comes first. Otherwise the first rule in the list that covers the product and the customer is used. Customers with several roles get the lowest product price of their roles.

Does it work with page caching?

Yes. Caching plugins serve cached pages to guests only, and guests all see the same prices. Logged-in customers get pages built for them.

Do sale prices still work?

Yes. Rules can start from the regular price or from the current price, which is the sale price while a product is on sale.

Changelog